Information We Collect
Account Information. When establishing an account with our Service, you may provide us with personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information that we collect may include, but is not limited to, your full name, mailing address, mobile phone number, and email address.
Usage Data. Besides the Personal information, we may also collect other information regarding your activity during your use of the Service including, but not limited to, session duration, time between sessions, searches made during a session, actions taken, log in time, log out time, and other behavioral data (collectively, “Usage Information”).
When you use the Service, our website may automatically record information that your browser sends whenever you visit our Service. This information may include, but is not limited to, your computer’s Internet Protocol address (IP address) or other identifier, your general location, browser type, the web page you were visiting before you came to the Service, and in-bound tracking, namely, the source (ad, social media channel or blog, search engine) which made you aware of the Service.
Our website may collect information from you when you provide feedback, questions, or information when you interact with our technical support representatives. Your conversations with our technical support representatives may be recorded and monitored to improve our service, troubleshoot and protect against errors, and process and resolve your complaints or questions. We may also collect and use any files that you send to us for troubleshooting in order to improve our Service.
How We Use the Information Collected
The Personal Information and Usage Information we collect from the Service will be used mainly as follows: (i) to provide, maintain, protect and improve the Service (including data analytics), (ii) to respond to your submissions, questions, comments, requests and complaints and provide customer service; (iii) as part of our efforts to keep the Service and integrations safe and secure; (iv) to protect BHS’s rights or property; (v) for internal operations, including troubleshooting, data analysis, testing, research, customization, and improvements to service and experience on the Service; (vi) to send you confirmations, updates, security alerts, and support and administrative messages; and (vii) for any other legitimate business purpose for which the information was collected. We may use information to provide online advertising on the Service and to send you information we think may be useful or relevant to you. You may opt out of email marketing by using the unsubscribe link in a marketing email or you may opt out by altering your account settings. Additionally, we may send you a SMS (if you have consented to receive such communication from us) to remind you of items that remain in your shopping cart.
We may anonymize and aggregate data collected through the Service and use it for any purpose and share with other partners or third parties.
BHS may on occasion combine information collected with additional records (such as information from affiliated companies, partners, distributors, or outside vendors, and publicly available information, including on social media sites). The combined information may be used for purposes such as to market products, features, or services that may be of interest to you, or for research and analytics.
Sharing Information with Third Parties
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Choice & Control
We know members of our community value having control over their own information, and therefore BHS gives you the choice of providing, editing or removing certain information, as well as choice over how we contact you. We give you account settings and tools to access and control your personal data regardless of where you live.
Service Providers, Business Partners and Others
BHS does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. BHS is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the BHS site. We encourage you to ask questions before you disclose your personal information to others.
We may employ third party service providers to facilitate our service, to provide service on our behalf, to perform website related services (including but not limited to maintenance services, database management, web analytics and improvement of BHS’s features) or to assist us in analyzing how our website and service are used and can be improved. These third parties may have access to your Personal Information only for purposes of performing these tasks on our behalf.
Compliance with Laws and Law Enforcement
BHS must cooperate with government and law enforcement officials and private parties to enforce and comply with the law. In the event of a claim and/or legal process (including but not limited to subpoenas), to protect the property and rights of BHS or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to pose a risk of being illegal, unethical, inappropriate or legally actionable, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we in our sole discretion find necessary or appropriate.
The security of your personal information is important to us. Your BHS account information is protected by a password. It is important that you protect against unauthorized access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using our services. Each password owner is responsible for keeping the password confidential and safe, as BHS has no control or responsibility for this type of user information. You agree not to disclose or share your user information and/or password with any third party. You are responsible for any activity using your account, whether or not You authorize that activity. Please immediately notify BHS of any unauthorized use of your account.
BHS uses the Shopify platform, which encrypts sensitive information (such as credit card number) using secure socket layer technology (SSL). The Shopify platform follows generally accepted industry standards to protect the personal information submitted to on our website, both during transmission and once the website receives it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Your data may be lost during transmission or may be accessed by unauthorized parties. We do not accept any liability for direct or indirect losses as regards the security of your Personal Information or data during its transfer over the Internet.
Cookies & Tracking Technologies
BHS uses a variety of technologies to help us better understand how people use the Site.
A cookie is a small data file sent from a web site to your browser that is stored on your computer’s hard drive. BHS uses our own cookies for a number of purposes, including to access your information when you sign in; keep track of preferences you specify; display the most appropriate content based on your interests and activity on BHS; estimate and report BHS’s total audience size and traffic; conduct research to improve our content and services. You can configure your browser’s settings to reflect your preference to accept or reject cookies. If you reject all cookies, you will not be able to take full advantage of services offered by the Site.
BHS may partner with third-party services who may use various tracking technologies, such as browser cookies or Flash cookies, to provide certain services or features. These technologies allow a partner to recognize your computer each time you visit BHS, but do not allow access to personally identifiable information from BHS. BHS does not have access or control over these third-party technologies, and they are not covered by our privacy statement. You may be able to change browser settings to refuse and/or disable cookies when you access the Site through a web browser. The steps to do this vary depending on the browser used, but generally can be found by using the “Help” feature available on your browser. However, if you do that, the Site may not work properly and/or personalized features of the Site will be disabled. BHS is not presently configured to respond to DNT or “do not track” signals from web browsers.
Do Not Track Signals from Web Browsers – The Service is not presently configured to support Do Not Track (“DNT”) signals from web browsers.
BHS will retain your Personal Information for as long as your account is active or as needed to provide you services. If you no longer want BHS to use your information to provide you services, you may close your account. In some instances, we will delete or anonymize the information you provide to us after it is no longer needed. We also keep information about you and your use of the Service for long as it is necessary for our legitimate business interests, legal reasons (e.g., legal requirements to keep data), and to prevent harm to BHS and/or its users, but we shall not keep your Personal Information for more than 7 years after your account becomes inactive.
Our Policy toward Children
BHS is not directed to nor is it intended for children under 18 years of age. We do not knowingly collect personally identifiable information (or any information at all) from any persons under 18. If we become aware that a child has provided us with Personal Information, we will delete such information from our files. Users of BHS accept responsibility for ensuring that children are not accessing or using our Service.
For Users Outside of the United States Only
For Users Residing in California — Your California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. In particular, the law provides that companies must inform consumers about the categories of personal information that have been shared with third parties, the names and addresses of those third parties, and examples of the types of services or products marketed by those third parties. To request a copy of the information disclosure provided by BHS pursuant to Section 1798.83 of the California Civil Code, please visit our CCPA compliance page here or by email to customer service. Please allow 45 days for a response.
The California Consumer Privacy Act (the “CCPA” or “Act”) provides California residents with specific rights regarding their personal information. It should be noted that personal information under the Act does not include publicly available information from governmental records and de-identified or aggregated consumer information. This section describes your rights under the Act and explains how to exercise those rights.
Right to Personal Information
As required by the Act, we will provide you the following information upon a verifiable consumer request: (1) categories of Personally Identifiable Information that we collect; (2) categories of sources from which the Personally Identifiable Information is collected; (3) the purpose of collecting such Personally Identifiable Information; (4) the categories of third parties with whom we share Personally Identifiable Information; and (5) specific pieces of Personally Identifiable Information collected. If we sold or disclosed your Personally Identifiable Information for a business purpose in the preceding 12 months, we will provide (a) a list of the categories of personal information that was sold, and (b) a list of the categories of personal information that was disclosed for a business purpose.
Right to Request Deletion of Personal Information
According to the Act, you may request that your Personally Identifiable Information be deleted. We will comply with this request once we are able to confirm that we received a verified consumer request. Please be advised that we may deny your request to delete your Personally Identifiable Information if we need to maintain your Personally Identifiable Information in order to (1) complete a transaction, provide service or goods, or perform a contract for which the Personally Identifiable Information is collected; (2) detect any security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for these activities; (3) debug products and to identify and repair errors that impair functionality of the Service or Website; (4) exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided by law; (5) comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); (6) engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent; (7) enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; (8) comply with a legal obligation; or (9) otherwise use your Personally Identifiable Information, for internal use only, that is compatible with the context in you provide the Personally Identifiable Information.
Exercising your CCPA Rights
To request (a) information about your Personally Identifiable Information collected or (b) deletion of your Personally Identifiable Information, please visit our CCPA compliance page here or by email to customer service.
We can only respond to verifiable consumer requests. A verifiable consumer request means a request that is made by a consumer, by a consumer on behalf of a consumer’s minor child, or a person registered with the California Secretary of State that is authorized to act on your behalf. Your verifiable consumer request must include (1) sufficient information that allows us to verify your identity or provides sufficient authority to make the request; and (2) describes your request with enough detail to evaluate and respond to your request. We will not respond to any requests if we cannot verify your identity or authority to make the request and confirm that the personal information belongs to you. You are not required to create an account in order to make a verifiable consumer request. We are not required to comply with more than two verifiable requests from the same consumer in a 12-month period of time.
Please allow 45 days to complete your request. We will inform you if more time is required to complete, but it should take no longer than 90 days. If you have an account, we may provide our response to your account. If you do not have an account, we will provide our response according to your requested format, namely, electronically or by mail. Please note that there is no charge for making a request, but we reserve the right to charge a fee if the request is deemed excessive, repetitive, or manifestly unfounded. We will notify you of any fee and reasons for such fee before completing your request.
Right to Opt-out of the Sale of Personal Information.
According to the Act, you have the right to opt-out of the sale of your Personally Identifiable Information. We do not sell, share, or disseminate any Personally Identifiable Information to any third party.
We will not discriminate against you because you exercised your rights under the CCPA including: (1) denying goods or services; (2) charging different prices or rates for goods or services through discounts, benefits, or imposing penalties; (3) providing different level of quality of goods or services; or (4) suggesting that you will receive a different price, rate, quality, or level of goods or services.
Please note that if you do exercise your CCPA rights, you may not be eligible to receive discounts, cash back rebates and other benefits from merchants and other service providers since they will not be able to verify your identity and/or eligibility.